There is something to be said about succeeding in taking an idea from its inception to reality in what is a competitive world, and the right marketing tactic can – and often does – make the difference between an idea that is fleeting and a concept that becomes a staple of its industry. Digital marketing is one of the most brilliant ways to bring awareness to a promising concept or product in early development. CEO of InventHelp, Robert Susa, says “tying your invention to an emerging or existing trend that is influencing customer behaviour can be a great way to heighten customer interest and drive sales”. Digital marketing is this era’s print marketing, the king of the advertising and marketing industry.
InventHelp has been in business for well over 30 years. At present, it has over one hundred employees and is based in Pittsburgh, Pennsylvania. InventHelp has worked with a host of companies of all sizes and industries, including Allstar, Danco, QVC Sprouts and Retail Products Group. It is perhaps best known for its latest viral commercial featuring George Foreman, a two-time heavyweight champion and Olympic gold medal winner who is a new partner with the company. At the same time, InventHelp has been featured in Forbes, The Huffington Post, The New York Times, Entrepreneur and The Business Journals. http://www.smbceo.com/2017/03/14/george-foreman-commercials-inventhelp/